Which Technology to Choose?

Man in suit chooses from widget images on glass in front of himBy Tom Wunk, CAPP

The parking industry, like many other industries, has been profoundly impacted by the pandemic. This catastrophic event occurred as the parking industry was–and continues to be–engaged in a technological transformation. While no one can predict the ultimate “new normal” outcome post-pandemic, it is a certainty that technology will continue to embed itself in almost every aspect of our lives, including travel and mobility. As such, understanding technology and the efficiencies and advantages that can be achieved is an important element for a parking and mobility professional, particularly those in decision-making positions.

While it is easy to become enamored with “new and shiny,” it is important to remain as objective as possible when considering a new and/or different technology for your operation. One must first identify a goal to achieve, determine how that goal will affect your business model, and figure out if there is a technological solution that will allow you to achieve that goal. Should you need to cut down five trees in your backyard and you purchase a Dremel because of great marketing and a clever demonstration at the local box store, you will be highly disappointed in the ultimate result. Sounds far-fetched, yet there are hundreds of examples of misapplied products and technology that exist today.

The CAPP Technology Course is not meant to solve this dilemma. What it will do is provide several fundamentals that should help you in decision processing when considering new or different technologies for your operation.

Tom Wunk, CAPP, will teach the two-day Analysis and Application of Technology course online March 9 and 11; the course aligns with Domain IV of the CAPP exam and attendees will earn 4 CAPP points or .4 CEUs. For details and to register, click here.