To celebrate the end of 2020 and kick off 2021 on a good note, we are offering five free gifts of education for you to use yourself and pass along.

First up in IPMI’s free holiday education series: revisit how authentic concern drives good business in this thought-provoking session from Brian Wolff of Parker Technology.

Delivering a great customer experience is hard. Patrons hold parking facilities’ customer experience to a world standard, where they compare against such excellent customer experiences as Disney World, Hilton Hotels, or Tiffany & Co. In this session, Brian illuminates the key ingredient for a quality customer experience— Authentic Concern. It’s when companies genuinely demonstrate care for customers, which leaves them feeling valued and cared for.

Download the session here and let us know what you think.