How to Network During a Virtual Event

Woman networking with others over Zoom.By Ashley Owens

We are all working from the safety of our homes and many of our powerful engagements now happen online. While we are physically distancing, virtually we are not. Online conferences give us access to the best experts, industry leaders, and other potential assets to our network, so it’s important to be creative and strategic in building relationships from virtual events. Here are some ways to virtually network at a conference:

Have a Goal. 

Begin by establishing your virtual networking goals. How many people do you want to connect with? Will you begin to spend virtual time weekly with certain connections? Be intentional in planning and strategizing your way through to a conference. This will direct your focus and effort in networking that drives professional advancement.

Comment and Engage. 

Share relevant comments and thoughts on topics to showcase your expertise. Be visible on the event platform and community or event app. Post questions, insights, review, and hear from others, too. This strategy helps you find your way to connections with shared professional or educational interests, causes, and contacts.

Create Personal Conversations.

When you follow-up with your new connections, understand that conversations at this time of our life may become personal. This is a powerful way of building trust while sharing both our growth and challenges, both personally and in the business.

Working remotely may have dramatically changed the way we connect, but the possibilities are endless. Stay creative, strategize, and know that success is right in front of you!

Ashley Owens is a networking concierge and head of Ashley Assists. She will present on this topic during IPMI’s 2020 Leadership Summit, online, Oct. 6-8. For details and to register, click here.