Masks on Miami: A COVID Safety Campaign with Smiling Undertones
By Alejandra “Alex” Argudin, CAPP
How do you make wearing a mask fun? With some hip music, a little swagger and an only-in-Miami attitude. That’s how the Masks On Miami campaign puts a smile on an otherwise hard situation. Aimed at keeping people safe by encouraging them to wear masks, this initiative was rolled out by the Miami Downtown Development Authority with the support of the Miami Parking Authority’s enforcement officers.
With their contagious positive attitudes, the officers starred in this video before hitting the streets to help brand the campaign and encourage the public to wear masks to prevent the spread of COVID-19. Watch the video here–we dare you not to smile!
The officers routinely walk the streets serving as goodwill ambassadors to customers with questions about their parking needs, while social distancing. They are the face of our organization on the streets of the city and, what better way to support the safety of our community than giving away not only masks, but smiling masks?
The enforcement officers, while on patrol, distribute masks to those individuals who do not have one. For more details about the campaign, go to:
Alejandra “Alex” Argudin, CAPP, is CEO of the Miami Parking Authority.