Millennials and Mobility: Understanding the Millennial Mindset and New Opportunities for Transit Providers
Authors: Neela Sakaria and Natalie Stehfest
Publisher: National Academies of Sciences, Engineering and Medicine
This study examines millennials’ lifestyle and decision-making processes with an emphasis on mobility (daily travel) and potential opportunities for public transit providers to increase ridership by improving messaging, information access, service offerings/accessibility, etc.