DIRECTOR OF MARKETING & COMMUNICATIONS
At heart, Megan Smit is a brand evangelist. As PayByPhone’s director of marketing and communications, she develops and maintains the North American marketing strategy to increase adoption, usage, and reactivation of users on a global scale. She has created a marketing presence from ground zero and is focused on growing PayByPhone’s monthly active users as the company’s coverage increases worldwide.
Smit challenges the status quo and forges long-term relationships with key partners, clients, prospects, and departments. When she joined PayByPhone, Smit created a full marketing department in a remarkably short amount of time. She used her experience and knowledge from building brands and experiences with global companies within Africa and Europe to scale a high-performance team with specific skill sets that include mobile growth, digital marketing, media and communications, operations, and strategic campaign management led by an aggressive growth strategy.
Smit introduced processes and agile frameworks that brought structure and scale to all projects and tasks that involved multiple departments, including product management and client management. This was new for the company and disrupted it in the best possible way. Most importantly, however, Smit achieved this while forging strong relationships with these stakeholders.
Her tireless efforts and expertise were recognized through four IPMI awards in two years that recognized innovative and creative campaigns.
Smit has presented on the industry on various stages around North America.