As a member of EasyPark’s management team for 3 1/2 years, Ravinder Bains’ innovation in operations and contributions to process improvement has allowed EasyPark to achieve record revenue targets. Bains’ efforts have pushed the company forward as a customer-focused and solutions-oriented organization.
Bains successfully created a set of proactive and repetitive processes using various principles for continuous improvement. He always recognizes that creativity comes before capital and that large budgets are not required to manage successful employee engagement and recognition programs.
Bains was an early adopter of social media, embracing the medium as a professional mass communications outlet. He capitalized on the ability to reach broad and diverse audiences in real time with valuable company information and achievements, and he leveraged ways to increase revenue and market share. His partnerships with community businesses helped to build the EasyPerks membership program, offering discounts to monthly parking permit holders.
One of the first lessons Bains learned from his own mentor and first manager at EasyPark was that regardless of your title, you need everyone helping out to get the job done. He has been able to rally a team that understands that every contribution has incredible value. In that way, he has enabled junior-level contributors to partner with senior managers, providing a platform for growth and personal and professional development.
Bains is a key contributing member to the EasyPark Health, Wellness, and Sustainability Committee and EasyPark’s Corporate Responsibility Program. He has assisted with large charitable contributions to organizations where he lives in Vancouver, Canada, such as the Greater Vancouver Food Bank, Keep Vancouver Spectacular, the Downtown Eastside Women’s Centre, the Museum of Vancouver’s Resilience and Reconciliation Education Programs, and the Vancouver SPCA.
Bains also works tirelessly in the community. As a member of the Hastings Xing Business Improvement Association (BIA) and the Vancouver Chinatown Merchants Association, as well as a community liaison for the Strathcona BIA Community Watch, he has volunteered countless hours to serve the community where he was born and raised. He organized neighborhood clean-ups and arranged for breakfast for 150 homeless citizens in Downtown Eastside. With the Union Gospel Mission community, he strapped on a backpack thermos filled with hot chocolate and distributed it to homeless residents in the middle of winter.