Trends to Track

illustration of two people tracking trends on graphsBy Casey Jones, CAPP

With the daily grind of attending to schedules, HR issues, and constant emails, it’s difficult sometimes to do more than keep your nose to the grinding stone. But missing out on the big picture may keep an organization from adapting to our changing world and staying relevant to its customers. Here are four major macro-level factors parking and mobility leaders must track to adapt and grow their organizations:

  • Cars Trends. The number of cars in the U.S. has risen steadily since a five-year period of the Great Recession. More people and driving more miles and the millennial generation has as big of an appetite for car ownership as previous generations.
  • Population Growth and Net Migration. The U.S. population continues to grow and a handful of western states top the list of places where Americans are moving. These states also have less developed public transportation systems and roadway infrastructure to accommodate new users.
  • The Effects of TNCs. Recent research reveals that transportation network companies (TNCs) are putting up considerable vehicle miles traveled and adding to the congestion of many places they serve. Curb management has emerged as a critical new area of focus in large part because of the effects of TNCs.
  • Ecommerce and Delivery. Traditional brick-and-mortar retail business continue to struggle against their ecommerce competitors, and the growth of just-in-time delivery is affecting urban transportation systems.

Focusing on the right trends and not becoming unnecessarily bogged down by the minutiae will help an organization innovate and prepare for the future.

Casey Jones, CAPP, is senior parking & mobility planner with DESMAN. He will be presenting on this topic at the 2020 IPMI Conference & Expo, May 31 – June 3, in San Antonio, Texas. For information and to register, click here.