The City of Greenville, S.C., has 11 garages, four surface lots, and 800 on-street parking spaces, totaling close to 9,000 spaces. Many of the parking facilities are tied to development projects–hotels, office complexes, event venues, residences, restaurants, and retail. When Brittany Moore, CAPP, brought her marketing background to the parking industry and faced its sometimes negative connotations in the community, she decided to put her expertise to work to change people’s minds–and it worked.

In this month’s Parking & Mobility magazine, Moore, assistant general manager of parking services with the City of Greenville, shares how small changes, smart marketing, and working to build relationships changed how people see parking and helped foster a sense of community around it. With lots of takeaways and new ideas, it’s a great read–check it out here and let us know on Forum what you think.