NEW YORK, NEW YORK – May 21st, 2019

Park Assist has been awarded the Parking Guidance System (PGS) contract for the La Morea Shopping Centre located in Pamplona, Spain. Located in the Navarre region, Pamplona is visited by upwards of 1 million people annually in the Month of July for the Pamplona Fiesta, otherwise known as San Fermin – an event known worldwide as ‘running with the bulls’. La Morea Shopping Centre offers 100 different stores, 14 restaurants, and a cinema which makes it one of the leading regional shopping centre’s in Navarre. Park Assist’s M4 camera-based smart-sensor Parking Guidance System will be installed into the Centre’s 1,200 space car park.

La Morea’s parking facilities will feature Park Assist’s M4 camera-based smart-sensor Parking Guidance System with two software extensions, Park Alerts and Park Surveillance. The M4 camera-based smart-sensor PGS is used to help quickly and effortlessly guide visitors to available parking spaces. The patented, camera-based technology guides visitors upon entry to vacant spots using color-coded, smart-sensors, saving visitors time and getting them to their destination faster. Park Alerts is designed to ensure compliance with parking policies is upheld. Automated alerts signal parking management that a vehicle has been improperly parked. Park Surveillance has the ability to capture streaming video whenever motion is detected in or around a space, which provides customers with peace-of-mind while in the facility knowing their car is under surveillance.

The Park Assist M4 camera-based smart-sensor Parking Guidance System was selected by the client, Morea Inversiones S.A., in order to elevate the parker’s experience, ensure compliance with parking policies and enhance security and safety within the Centre’s parking facilities. Due to the popularity of the shopping centre, the parking facilities tend to become congested. Park Assist’s M4 Parking Guidance System will alleviate congestion with clear signage and smart sensors guiding drivers quickly and easily to open spaces. The installation will begin in May of 2019 and has an expected completion of July 2019.

“Park Assist is excited to partner with Morea Inversiones S.A. to achieve Morea Shopping Centre’s goal of elevating the parker experience while also operating an efficient and fluid traffic flow.” said Joe Ruggero, Global Executive Vice President of Park Assist.

About Park Assist

Park Assist® is the parking industry’s leading camera-focused innovator with the most camera-based parking guidance installations in the world. Our patented technology helps customers effortlessly find parking spaces in real-time as well as find their cars when they return. Simultaneously, we provide parking operators with tools to improve customer satisfaction, create new revenue opportunities, realize greater operational control, capture parker analytics and expand CCTV capabilities. Park Assist is part of the TKH Group (Euronext: TWEKA), a $1.8 billion publicly traded company headquartered in the Netherlands. For more information, visit

Ricky Grasso
Marketing Manager