Daimler, BMW Team Up for Mobility-as-a-Service

Daimler AG and BMW have launched a new brand–NOW–to offer mobility-as-a-service to customers. “We really want to be kind of almost the PayPal of mobility,” said company North American CEO Nat Parker.

The company is split into five segments:

  • REACH NOW offers ticketing and trip planning.
  • SHARE NOW is for car-sharing.
  • FREE NOW offers ride-hailing.
  • PARK NOW provides parking options.
  • CHARGE NOW helps electric-vehicle drivers find charging.

For the moment, the company is focused on the Pacific Northwest; it says it hopes to expand its services by working with nearly 20 U.S. transit agencies. It also hopes to expand in Europe.

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