By Helen Sullivan

Based on the tremendous number of responses to IPI’s Member Survey, if you are reading this post, you’ve probably taken the survey. Thank you!

I have to admit I’m a bit of a marketing research nerd, and maybe this is embarrassing, but I’ve peeked at the survey results almost daily since we opened it December 12. (The survey closes at 11:59 p.m. tonight!) It’s fascinating to see results roll in and responses will have a great deal of influence on IPI programs, activities, and initiatives in the future. Take the survey here if you haven’t already.

Most appreciated is the separate follow-up survey for those who wanted to enter a prize drawing.* Those who entered to win a prize were asked if they would be willing to participate in further IPI surveys; that panel of parking professionals will be instrumental to ensuring that IPI serves its members to the very best of our ability. We know it took precious time to participate in this and we promise it was time well-spent.

We’ll share results of the Member Survey in the spring!

*Five members who entered the follow-up drawing for a $100 American Express gift card will be notified by mid-January.

Helen Sullivan is IPI’s communications counsel.