Ace Parking
Kristin Ludwick
Tel. 619-233-6624

Caesars Entertainment

San Diego, CA, December 1, 2016 – Ace Parking, a privately-held, nationwide parking management company, announced today they have been selected by Caesars Entertainment Corporation (NASDAQ:CZR), the world’s most diversified casino-entertainment provider, to implement and manage a paid parking model at eight Caesars Entertainment properties on the Las Vegas, Nevada strip.

Ace Parking will provide parking management services for valet and self-parking functions at the Caesars Entertainment properties. Part of the scope will include team member recruiting and training, revenue collection and auditing, maintenance, and call center support, among other services.

The Las Vegas properties include: Caesars Palace Las Vegas, Harrah’s Las Vegas, Bally’s Las Vegas, Flamingo Las Vegas, The Cromwell Las Vegas, The LINQ, Paris Las Vegas, and Planet Hollywood.

“Ace Parking is humbled and excited to partner with Caesars Entertainment on this initiative,” said Keith B. Jones, third generation owner and managing partner. “Our main goal will be to ensure we bring our parking knowledge and passion to build upon the incredible product Caesars currently delivers to its guests.  By focusing on strong team member values, technology integration, and creating a positive guest experience, we will be successful in achieving the key objectives for this partnership between Caesars and Ace Parking.”

“As the Las Vegas market continues to evolve and provide an enhanced parking experience, Caesars has decided to implement a paid parking model,” said Bob Morse, President of Hospitality at Caesars Entertainment Corporation. “For this transition, we believe Ace Parking is the ideal partner for Caesars because of their proven ability to successfully manage employee needs, customer expectations and client goals. They are truly experts in their field.”

Las Vegas, Nevada will be the 30th U.S. market for Ace Parking and the 11th state. This partnership will add 400 jobs at Ace Parking as well as open job opportunities in San Diego, as many existing Ace Parking employees have transferred to the Las Vegas market due to the expansion into the new region.


About Ace Parking

Ace Parking was founded in 1950 and is one of the largest privately-held parking companies in the country. With over 65 years of history, Ace Parking continues to lead the industry with strict and attentive auditing procedures, superior levels of customer service and consistently increasing clients’ parking revenue objectives. Headquartered in San Diego, Ace Parking manages over 500 locations coast-to-coast, servicing nearly 350,000 customers per day. For questions regarding Ace Parking, please contact Kristin Ludwick, Director of Marketing at or 619-233-6624.

About Caesars Entertainment Corporation

Caesars Entertainment Corporation (CEC) is the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. CEC is mainly comprised of the following three entities: the majority owned operating subsidiary Caesars Entertainment Operating Company, wholly owned Caesars Entertainment Resort Properties and Caesars Growth Properties, in which we hold a variable economic interest. Since its beginning in Reno, Nevada, 75 years ago, CEC has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 50 casinos in 13 U.S. states and five countries. The Company’s affiliated resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. CEC’s portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence, and technology leadership. CEC is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit

For any questions regarding the parking program at any Caesars Entertainment property, please refer to