Question: What’s the best way to reach out to Millennials in their own lingo on social media?

Answer: Just don’t.

Did you hear about Microsoft? The company sent out a supposed-to-be-cool email to its San Francisco interns all full of “bae” and “noms” and such, trying to connect with its youngest workers. Result: Instant face plant.

It’s not the first time a big company has fallen down trying to connect with the next generation of professionals or customers. Inc. explores the five biggest mistakes in communicating with Millennials and tips to avoiding them, especially on social media (like we said, just don’t). Lots of great lessons in what not to do for parking organizations looking to recruit both professionals and customers. Read it here.