I recently had a chance to work a full shift as a valet. I don’t mean manage the operation or supervise a valet team—I mean park and pull cars for customers before making that mad dash back to the station. Gettin’ back to ma’ roots! Needless to say, the experience was both exhilarating and exhausting. I thought I was out of shape before, but now I know.
What I gained from the experience other than some sore muscles was a healthy respect for the athletic component of valet. I even think they should have their own shoe. Imagine for a second, an inconspicuous all-black running shoe complete with arch support and traction. It could simply be called “The Valet.” I would buy a pair. I fact, it might be a good way to insure complete uniformity of the operation.
So how about it Nike or Reebok, why not take advantage of this untapped market of parking athletes? Just be sure to send me my cut.