Chivalry and customer service are alive and well in the parking industry. Everyone remembers when we are treated extra-special by someone at a hotel or restaurant or by our auto mechanic.

I’ll never forget the time one of our annual meeting attendees was too sick to fly home and tried to recover in a hotel room. The maid, too, noticed that this person was not feeling well, went out and bought a small teddy bear, an assortment of herbal teas, and a get-well card, and placed it near the customer’s pillow. What a wonderful gesture—it’s probably is an indication that this maid’s manager or hotel owner empowered employees to do things that might make guests’ hotel stays memorable.

The other day, I pulled my car into a very full office garage. Before long, an attendant walked over and at first, motioned that there might be a space available down one of the far lanes. As the last syllable came out of his mouth, he said, “follow me.” Off the attendant went running down a very long aisle, stood in front of an open space, and moved me in. As you can imagine, I felt very special and thanked this gentleman for his help.

The attendant’s excellent service made me feel the same way I do when I go to a big-box hardware store looking for a specific item. When asking a store clerk to help me find it, most will say, “it’s in aisle __,” before leaving me to find the item for myself. Other times, a clerk will walk with me to the aisle and point out the part I need. It’s one thing to say there is an available parking space or that the store sells an item but it’s up to you to find it, and another to go out of their way to find it for you. That’s service!

Maybe in the future all parking customers will be directed to an available space by a parking guidance system. But until then, it’s nice to know someone goes the extra mile to provide exceptional customer service. How about your organization? Are your employees providing services that set you apart from others?

Do you have an example of one of your co-workers going above and beyond just doing their job? Please share!