In the Harry Potter series by J.K. Rowling, Harry Potter starts off unaware of his wizardly abilities and kept in a storage closet under the stairs by his aunt and uncle. Gradually, the magical world is revealed to him, including heading off to the Hogwarts School of Witchcraft and Wizardry. Each school year, he is faced with extraordinary challenges as the evil Lord Voldemort attempts to take over the world. Harry is the reluctant hero and leader. He is able to overcome the challenges with his close network of friends and mentors, educational training, and the infused power of love from his deceased parents (killed by Lord Voldemort).

Parking programs across the country can relate to the Harry Potter story. Many parking programs are relegated to organizational “closets” and not provided the opportunity to grow and operate in a nurturing environment to become positive influences in the community. Parking programs are not always recognized for their crucial links between organization and community stakeholders. Many times, parking revenue is just a line item of a larger program’s budget.

Harry Potter did not recognize his true value and power to influence world events on his own. It took a leader, Professor Dumbledore, to recognize the value of the young wizard and embed empathy and values in his personal and wizardly development. It took partnerships with friends and unexpected allies to overcome Voldemort’s evil plans to reshape the world. And all this was happening while the Muggles (non-wizard, everyday humans) were totally oblivious to these struggles, despite noticing weird occurrences around them.

The same can be said for parking programs across the country. It takes an organizational leader to truly understand the potential of parking in shaping a community and then mentor the program and its staff to work their parking magic for good. It takes strong partnerships within your organization and with the community to overcome the challenges thrown at the parking program.  It takes attending our parking school of wizardry (International Parking Institute and regional parking associations) to learn the magic. And this mostly happens under the radar of the majority of the community, except for the conversations around parking rates.

A parking wizard can help shape the community by figuring out how to overcome current challenges as well as those that will shape the community in the future. Are you ready to enter the magical world of parking?