I’m not a parking professional, but after talking to the media about the industry since 2009, I certainly think it’s fair to call myself a parking cheerleader and advocate. You could say Parking Matters® is my baby—even my three adult daughters will say it’s true.

WhyParkingMatters

If you record milestones in the lives of your children, you’ll understand that I feel similarly in sharing a new white paper IPI has published titled, “Why Parking Matters: The case for why parking –and the expertise of parking professional— is integral to the future of our cities.

From the earliest days of IPI’s Parking Matters® program, it’s been easy to talk to reporters and describe an industry whose dramatic, exciting, positive change is worthy of attention. The convergence of technology, sustainability, and a focus on customer service has given us credible and important stories to share with decision-makers at municipalities, universities, airports, hospitals, retailers, downtowns, sports arenas, and beyond.

This new white paper, coupled with a companion piece summarizing innovative parking programs in the U.S., and the “Smart Parking: A Tale of Two Cities” infographic produced by the Smart Parking Alliance™ this summer, is a powerful tool that takes us a step further in telling our story.

Focused on the municipality market, Why Parking Matters® includes discussions of the economics of parking, sustainability, and how parking contributes to making more livable, walkable communities.

The white paper supports IPI’s mission to advance the parking profession. The call to action?  Rethink your parking strategies, starting with the expertise of a parking professional.

I hope you’ll download Why Parking Matters® and share it widely with colleagues and clients. You’ll also receive a hard copy with next month’s The Parking Professional magazine.

The white paper is a living document. If you have a particular statistic that makes the case for Why Parking Matters®, please share it with me at sullivan@parking.org. If your city is not one of the 13 included in the Innovative Parking Programs in the U.S., send me a summary of its innovations and we’ll add it in.