Melissa_Marja_BubelaMelissa Maraj-Bubela

MARKETING AND COMMUNICATIONS MANAGER
Texas A&M Transportation Service

The Texas A&M University Transportation Services Marketing and Communications unit is a powerhouse of creativity charged with safeguarding the public image, promoting services, and telling the university’s story. As manager of this unit, Melissa Maraj-Bubela leads the marketing and communications charge for one of the largest parking and transportations operations on any college campus in the country.

Maraj-Bubela joined the department in 2015. Since then, the department has garnered national and international recognition, including being awarded an IPMI Parking Matters Marketing & Communications Award for three consecutive years. She manages two websites and two mobile apps that target nearly 200,000 combined users each year. She also oversees seven social media platforms, leads branding and image campaigns, and maintains media relationships and media inquiries, community relations, and public engagement.

Throughout her time with the department, Maraj-Bubela has been at the forefront of the department’s most impactful initiatives, successfully spearheading the communications and media outreach for noteworthy campaigns such as the rollout of the largest bike-share program for a university and the implementation of the first U.S. Dutch-style unsignalized and glow-in-dark intersection installed on a university campus.

She has also led the implementation of the university’s Donations for Citations initiative and collaborated with the university’s Football Thursday gameday communications committee, which resulted in unprecedented social media engagement for the university, international media coverage, and university-wide recognition. Furthermore, she has participated in some of the university’s most notable events, providing communications support for events such as the 2017 Hurricane Harvey response and the George H.W. and Barbara Bush interments. ,